Assessor Resource

SFLDEC012
Interpret floristry design briefs

Assessment tool

Version 1.0
Issue Date: April 2024


This unit describes the performance outcomes, skills and knowledge required to interpret customer needs and product preferences for custom made floristry products. It requires the ability to determine initial design specifications, to contribute ideas and present options through ongoing customer liaison until final design briefs are agreed.

This unit applies to all floristry industry businesses including retail floristry shops, studio and online businesses and those that specialise in corporate or special events. It applies to florists who work with some level of independence and under limited supervision and guidance from others.

No occupational licensing, certification or specific legislative requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)



Evidence Required

List the assessment methods to be used and the context and resources required for assessment. Copy and paste the relevant sections from the evidence guide below and then re-write these in plain English.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine customer needs and product expectations.

1.1 Discuss and clarify function and quantity of floristry products to be designed.

1.2 Identify any operational constraints for display or use of floristry products.

1.3 Determine specific customer preferences for colour, style and flower and plant materials.

1.4 Determine customer budget and define parameters.

1.5 Contribute ideas to enhance customer proposal.

1.6 Agree on timeframes for presentation of designs.

1.7 Create records and notes to administer customer details and requirements.

2. Adhere to design brief.

2.1 Work within identified design specifications to generate, trial and evaluate customer designs.

2.2 Adapt designs within budgetary and operational constraints where customer brief is impractical.

3. Liaise with customer to finalise design brief.

3.1 Hold ongoing discussions about designs to satisfy customer product expectations.

3.2 Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.

3.3 Present and negotiate different creative options to enhance customer brief.

3.4 Seek and act on client feedback.

3.5 Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.

3.6 Ensure construction job specifications incorporate all details of finalised design brief.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

interpret initial customer briefs and liaise with customers to finalise design briefs for custom made floristry products of two types to be chosen from the following list:

arrangements for a party

religious celebration products

Mother’s Day gift

Valentine’s Day gift

birthday gift.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

different ways that floristry industry customers present initial briefs:

verbal

written

format, inclusions and terminology of typical written design briefs presented to florists

different methods for presenting floristry design ideas in response to a brief:

verbal

written

using basic sketches and photographs

key features of floristry products, themes and styles for:

parties

religious celebrations

mother’s day

valentine’s day

birthday gifts.

Skills must be demonstrated in a floristry industry sales and design environment. This can be:

an industry workplace

a simulated industry environment operated within a training organisation.

Assessment must ensure use of:

sketching materials and tools

cameras, which can include phone cameras

customer briefs on which to work, including product and style preferences, budgets and operational constraints for display or use of floristry products

customers with whom the individual can interact to discuss initial and evolving briefs; these can be:

paying customers in an industry workplace who are served by the individual during the assessment process or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to present design ideas within nominated deadlines.

Assessment of this unit of competency must be conducted by assessors who:

hold a qualification or Statement of Attainment in Floristry which covers the skills and knowledge requirements in this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied the skills and knowledge covered in this unit of competency or equivalent.


Submission Requirements

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)


Assessment Tasks

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

ELEMENTS

PERFORMANCE CRITERIA

Elements describe the essential outcomes.

Performance criteria describe the performance needed to demonstrate achievement of the element.

1. Determine customer needs and product expectations.

1.1 Discuss and clarify function and quantity of floristry products to be designed.

1.2 Identify any operational constraints for display or use of floristry products.

1.3 Determine specific customer preferences for colour, style and flower and plant materials.

1.4 Determine customer budget and define parameters.

1.5 Contribute ideas to enhance customer proposal.

1.6 Agree on timeframes for presentation of designs.

1.7 Create records and notes to administer customer details and requirements.

2. Adhere to design brief.

2.1 Work within identified design specifications to generate, trial and evaluate customer designs.

2.2 Adapt designs within budgetary and operational constraints where customer brief is impractical.

3. Liaise with customer to finalise design brief.

3.1 Hold ongoing discussions about designs to satisfy customer product expectations.

3.2 Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required.

3.3 Present and negotiate different creative options to enhance customer brief.

3.4 Seek and act on client feedback.

3.5 Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs.

3.6 Ensure construction job specifications incorporate all details of finalised design brief.

Evidence of the ability to complete tasks outlined in elements and performance criteria of this unit in the context of the job role, and:

interpret initial customer briefs and liaise with customers to finalise design briefs for custom made floristry products of two types to be chosen from the following list:

arrangements for a party

religious celebration products

Mother’s Day gift

Valentine’s Day gift

birthday gift.

Demonstrated knowledge required to complete the tasks outlined in elements and performance criteria of this unit:

different ways that floristry industry customers present initial briefs:

verbal

written

format, inclusions and terminology of typical written design briefs presented to florists

different methods for presenting floristry design ideas in response to a brief:

verbal

written

using basic sketches and photographs

key features of floristry products, themes and styles for:

parties

religious celebrations

mother’s day

valentine’s day

birthday gifts.

Skills must be demonstrated in a floristry industry sales and design environment. This can be:

an industry workplace

a simulated industry environment operated within a training organisation.

Assessment must ensure use of:

sketching materials and tools

cameras, which can include phone cameras

customer briefs on which to work, including product and style preferences, budgets and operational constraints for display or use of floristry products

customers with whom the individual can interact to discuss initial and evolving briefs; these can be:

paying customers in an industry workplace who are served by the individual during the assessment process or

people who participate in project activities, role plays or simulated activities, set up for the purpose of assessment, within a training organisation

assessment activities that allow the individual to work with commercial speed, timing and productivity to present design ideas within nominated deadlines.

Assessment of this unit of competency must be conducted by assessors who:

hold a qualification or Statement of Attainment in Floristry which covers the skills and knowledge requirements in this unit of competency or equivalent; and

have worked as a florist in the industry for at least three years where they have applied the skills and knowledge covered in this unit of competency or equivalent.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice Yes No Comments/feedback
Discuss and clarify function and quantity of floristry products to be designed. 
Identify any operational constraints for display or use of floristry products. 
Determine specific customer preferences for colour, style and flower and plant materials. 
Determine customer budget and define parameters. 
Contribute ideas to enhance customer proposal. 
Agree on timeframes for presentation of designs. 
Create records and notes to administer customer details and requirements. 
Work within identified design specifications to generate, trial and evaluate customer designs. 
Adapt designs within budgetary and operational constraints where customer brief is impractical. 
Hold ongoing discussions about designs to satisfy customer product expectations. 
Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required. 
Present and negotiate different creative options to enhance customer brief. 
Seek and act on client feedback. 
Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs. 
Ensure construction job specifications incorporate all details of finalised design brief. 
Discuss and clarify function and quantity of floristry products to be designed. 
Identify any operational constraints for display or use of floristry products. 
Determine specific customer preferences for colour, style and flower and plant materials. 
Determine customer budget and define parameters. 
Contribute ideas to enhance customer proposal. 
Agree on timeframes for presentation of designs. 
Create records and notes to administer customer details and requirements. 
Work within identified design specifications to generate, trial and evaluate customer designs. 
Adapt designs within budgetary and operational constraints where customer brief is impractical. 
Hold ongoing discussions about designs to satisfy customer product expectations. 
Present creative ideas for floristry designs, accurately describe proposed design and use basic sketches and photographs as required. 
Present and negotiate different creative options to enhance customer brief. 
Seek and act on client feedback. 
Negotiate final cost and details and obtain customer approval to proceed with construction of specific designs. 
Ensure construction job specifications incorporate all details of finalised design brief. 

Forms

Assessment Cover Sheet

SFLDEC012 - Interpret floristry design briefs
Assessment task 1: [title]

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I declare that the assessment tasks submitted for this unit are my own work.

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Assessment Record Sheet

SFLDEC012 - Interpret floristry design briefs

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

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Overall assessment result: Competent Not yet competent

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Signature:

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